One of my business marketing professors in college once told our class that the most important advice he could give us for interviews is to clean your car before arriving at the interview. It seemed like odd advice at the time, but since then I have come to realize that he was brilliant. Not only have I been walked to my car after an interview (TWICE!), but it is a good reminder that the interview does not begin when you sit down and start answering questions. The interview begins the moment you are spotted. This was nearly 2 decades ago -- before we all had a personal online presence! Now the interview begins long before your car reaches the parking lot.
Branding is the perception your clients have when they think of your company:
Everything you do is a part of your brand.
This may feel daunting-- everything you do is being scrutinized! But actually, as a home stager, designer or realtor, you are already a professional brander! You are constantly BRANDING houses!
So, if you are already branding homes, you are branding yourself!
Debbie Boggs and Julie Young, Co-Founders of Staging Studio, wrote a book (along with 9 other industry leaders) about marketing. Their chapter, on Branding, is worth the price of the book, but the whole thing is packed with great insights specifically for marketing your home staging business.
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This is the beginning of a beautiful journey together into the world of staging and design.