By Julie Young, Staging Studio Co-Founder
At Staging Studio, we also own our own home staging company. So, we get it–we’re dealing with the effects of the coronavirus epidemic right alongside you. As we all practice social distancing, you can put your clients at ease by conducting occupied staging consultations online (also known as e-staging).
For many, it is still a great time to buy a home with historic low-interest rates. As an industry, we need to continue helping homeowners, builders, and investors get the highest offers for their properties while also taking all necessary precautions recommended by the Center for Disease Control (CDC) and World Health Organization (WHO).
With so many working from home, this is a prime opportunity for those who plan to list their home in the near future to start making repairs, de-cluttering, staging a home office, etc. to prepare for market. They need your guidance and input now, so that they have a game plan for those projects.
As a certified Staging Design Professional™, you already have the knowledge and the tools to provide an occupied staging consultation. Online consultations use the same knowledge, but are presented digitally through a written report or live via a video chat service.
Adding online consultations can increase your sphere of business. Instead of losing business when you are unable to meet in person, provide an alternative.
This is the most straight-forward way to conduct an online consultation. Meet with your clients via video call (we like FaceTime, Skype, and WhatsApp) instead of in person. Have them give you a complete walk-through on video, and offer your staging recommendations.
Here’s what we include in our own video consultations:
This works well for us because we never place our own inventory in occupied stages. We use only what’s already there, or what is purchased on behalf of the homeowner. Customize your offerings to fit YOUR business model. A video consultation should be very similar to your in-person occupied consultations, just online!
Another option for online consultations is to generate a report based on your client’s photos. With this method, we ask clients to complete a questionnaire about their home and share photos of each room. Then, we respond with a report detailing our recommendations.
Here are the steps for conducting an online consultation this way:
By conducting online consultations, stagers benefit by diversifying their business, gaining new clients, and saving on drive time. Homeowners gain from getting professional advice for their home, on their schedule, anywhere in the world. Our whole community benefits from increased social distancing during this time, too.
As always, we’re here to help you grow a resilient business!
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This is the beginning of a beautiful journey together into the world of staging and design.