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How to Use the Color Red in Home Staging

Oct 27, 2017

The taco stand near my house is right on trend with their flaming hot bistro tables.

And my neighbors must have gotten the early heads-up from Benjamin-Moore's 2018 Color of the Year. I walk by this ‘Caliente’ house nearly every day, and it never fails to brighten my disposition. It encourages passers-by to live boldly and grab the gusto!

 Light Salmon Red

Remember Pantone’s 2016 ‘Rose Quartz’? And ‘Millennium Pink’?…Total Girl-Power colors, right?…Well, think of ‘Caliente’ as the grown-up, bad-ass version with attitude.

 Blood Red

In an interview for Architectural Digest, Benjamin Moore's director of strategic design intelligence Ellen O’Neill cites a photo from the New York Times Magazine as one of the inspirational images for their selection. The sea of pink and red at the Women’s March in DC left her with the idea of color as voice. She saw that concept repeated in the red robes of the hit TV show, The Handmaid’s Tale.

 picture of nuns in red dresses

Patrick T. Fallon / For The Times 

Red is a powerful color to ignore because it is the first color that our eye notices in the color spectrum. Red demands our attention and physically affects us by increasing heart rate and appetite. I gotta say my heart went pitter-pat over this Redondo tile floor in a home we recently staged!

 red geometric floor tiles

An entire room of in-your-face red – or even one wall of it – would probably be too strong for most people to live with day-in-day-out.

 red interior wall design


Red can be a useful tool in home staging to draw the eye towards a special feature or to direct it away from a negative feature. For example, these counter stools could become a memory point in a remodeled kitchen and, at only $17 wholesale from NewPacificDirect, an affordable inventory addition.

 red barstool

Red pillows draw the focus outdoors at this staged home. An extra tip on staging patio areas – position the furniture where the front can be seen from inside the home. For living, you would probably turn it the other way to sit and enjoy the view, but for home staging, we are more concerned with the way the camera (and buyers) will view it.


Comment below and tell us where you have seen juicy reds showing up lately.

 outdoor patio furniture with red accent pillows


Interested in learning how to choose the right colors to stage your home to sell? Try our FREE Color Consultant Training!

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