What's Inside the Staging Design Professional™ Expert Level Course?

Your will learn:

• How to identify and define principles of design

• Use proper scale and proportion

• How to balance visual weight of furniture in a room

• Identify and draw attention to the focal point

• How to place furniture with confidence

• Specific dimensions to speak like a PRO!

In this module, you will learn:

• How to improve curb appeal

• How to improve front porch appeal

• The best colors for front doors

• How to choose exterior colors

• Easy trim color selection

• How to create proper scale and balance with landscaping

In this module, you will learn:

• The purpose and uses of art

• How to place art

• How to balance scale of art

• How to select correct size and shape

• How to coordinate various art pieces in a space

• Easy tips for hanging art

• Specific pro dimensions to follow

• How to hang a gallery wall, double art, and triptychs

In this module, you will learn:

• How to increase the perceived size of a home

• How to raise the perceived value of a home

• How to reduce perceived negatives of a listing

• How to highlight perceived positives of a listing

• How to enhance perceived condition of a home

• How to promote perceived lifestyle of the future buyers

• Precise dimensions to use

• Scripts to communicate concepts to staging clients

PLUS a Staging Case Study: Features that make homes sell

In this module, you will learn:

• The 3 Steps to marketing: woo, win, wow

• What is education-based marketing?

• How to be recognized as the go-to staging expert

• How to connect with Realtors

• Define and understand common real estate terms

• How to implement your marketing plan

• 5-minute sales presentation for stagers

Expert staging is not one-size fits all. You should adjust your designs to attract the right buyer. In this module, you will learn:

• Understand the importance of profiling the target buyer

• How to identify the generation of the target buyer

• Employ demographic information to identify the target buyer

• How to appeal to the most likely buyer

In this module, you will learn:

• How history, fashion and interior design influence one another

• How to identify the architectural style of a home

• How to identify interior design styles

• How to incorporate texture into your staging

• How to use accessories in your staging

• How to style a bookcase

In this module, you will learn:

• How to stage windows

• The importance of proper lighting

• How to select fixtures to scale

• How to improve flooring and the use of rugs

• How to address sound/acoustic problems

At most other training companies, you must purchase color training separately. We believe that understanding color is foundational to being a designer/home stager/redesigner. So, of course we include it in our training! 

In this module, you will learn:

• How to understand and use the color wheel

• Color terminology

• How colors influence each other

• Understand color psychology

• How to select the perfect color for staging

• How to select colors to work with different wood tones

• How to add dimension with color

• How to select paint finishes

• 5 steps to create a color scheme

In this module, you will learn:

• Understand ‘Love vs. the List’

• Identify key rooms

• No-fail guide for staging each area of the home

• How to address undefined spaces

In this module, you will learn:

• How to assess the staging needs of a property

• How to prepare for a staging consultation

• Staging consultation guidelines

• Staging vs. Decorating

• How to conduct a staging consultation

• Staging consultation follow-up

• Staging service options

• How to stage using the homeowner’s furnishings

• Pros and cons of supplementing with your staging inventory

• Pricing your occupied staging services

In this module, you will learn:

• Advantages of a staged home

• Vacant staging process

• Pricing your vacant staging services

• How to create a staging bid

• Pros and cons of owning vs. renting staging inventory

• How to prepare for a vacant stage

• How to select inventory

• Secrets of buying wholesale staging inventory

• List of wholesale vendors

In this module, you will learn:

• Understanding the limbic system and how it affects home-buying decisions

• Staging Statistics

• Identify the 5 major selling objections

• Scripts for overcoming each objection

• How to give your clients the ‘why’

• How to identify and work with the 4 basic personalities

In this module, you will learn:

• Business quick-start checklist

• Establishing your business goals

• How to set up vendor accounts

• How to build your team

Since Staging Studio was born out of our own successful staging business, we have included all the paperwork we use everyday! Here is a list of every resource we include in this section:

Vacant Staging Forms

• Vacant Staging Proposal and Agreement (Contract) Templates - Improve efficiency by combining your staging proposal and contract into one document! 

• Vacant Staging Intake Form

• Track the progress for each job from point of contact through de-stage.

• Damage Report (Ok - So things are going to get broken)

• Incident Report - We give you the process and all the documentation you need if your team accidentally causes damage in a client's home. For example, a floor is scratched when moving furniture.

• Proposal Worksheet -Combines preview checklist with creating a staging proposal.

• What to Expect - Let your clients know how your staging process works.

• Accessory Checklist - After staging, make a list of inventory in the home prior to leaving.

Occupied Staging Forms

• Occupied Home Staging Client Agreement (Contract) - customizable and ready for your next occupied stage or redesign

• Occupied Home Staging Consultation Report - customize this template to give to clients after your consultations

• Appointment Confirmation Form - Remind clients of appointment and introduce them to the stager

• Occupied Client Intake Form - Record info and track progress

• Staging Consultation Report - Sample

• Consultation Report Cover Letter -Sample

• Room Freshener Recipe - Perfect finishing touch or client gift idea.

Consultation Folder Forms

• Occupied Staging Checklist - To prepare clients for your consultation visit.

• For the New Home Owner - A courtesy for your clients to fill out for the new owners.

• Moving Checklist - Handy checklist for sellers.

• Showing Checklist - For when you only have 15 minutes before a showing.

• Bed Recipe - Make the perfect bed for staging.

Design Project Forms

• Hourly Agreement

• Project Agreement - aka Project Contract (not created by an attorney)

• Design Client Intake Form

• Design Room Planning

• Design Budget Planning

• Dimension Cheat Sheet 

Logistics and Inventory Forms

• Logistics Checklist

• Logistics team priorities and expectations - Sample

• Wholesale Furniture Market Guide

• Tips for going to market to set up wholesale accounts.

• Vendor Info Form

• Keep all wholesale account information in one place

• Toolkit Checklist - Don't forget toilet paper…

• Vendor List

• Our fave wholesalers (this is a super valuable list! We've spent over a decade purchasing wholesale and we've curated this list based on some seriously bad purchases – and of course many brilliant ones!)

Misc Forms 

• Additional Income Streams

• How to Take Great Photos

• 12 Easy tips for getting the best pics of your work.

• Top 13 Staging Mistakes

• Top 13 Staging Mistakes you didn't know you were making. This would be great for your first social media post!

Marketing 

• Staging Statistics. Educate your clients with these stats. Perfect for quick social media posts.

• Real Estate Vocab - Common RE terms and definitions

• Value Add - Make your clients aware of the value that you bring.

• Elevator Pitch - When someone asks what you do, instead of just saying "I'm a home stager”…

• NAR Home Staging Report

Business 

• Mission Statement - Sample

• Define your company's mission statement.

• Staged Listings Spreadsheet - Keep track of stagings and how quickly they sell.

• Core Values - Define your company values and make sure your team understands and upholds them. This sample is our company's core values.

• Mileage Tracker

• Goals and Tasks

• Quick-Start Business Set-Up Checklist - Takes out the guesswork

• Employment Agreement (aka contract not written by an Attorney.) - Agreement between you and your employees.

Email Samples

• Congratulations - Celebrate your client's victories and awards.

• Next Day Stage Email - Follow up the day after staging

• Proposal Cover Letter

• Samples

• Referral - Adapt this email sample when a realtor refers you to a client.

• Request for Endorsement - When you have done a great job, ask your clients if you can quote them.

• General Response

**Disclaimer

Please understand that these were not created by a lawyer and should not be considered legal contracts. You should consult an attorney before entering into any legal agreement.

Download and print so you can fill in the blanks as you watch the training videos. Keep handy for easy reference later.

We are not messing around. You will know your stuff after completing the training! To make sure you are picking up what we are putting down, you must pass a short quiz at the end of each video module. Relax - It's not rocket science, and you can re-take as many times as you need to.

These are not mandatory and are not graded, but are designed to reinforce what you are learning and give you added confidence.

Preview - Walk-through with detailed discussion of planning process

Prep - Pulling process and packing systems

Install and Reveal - Process and tweaking

Real estate agents, homeowners, and builders across the globe come to Staging Studio looking for an elite, certified stager. Potential clients search our Find a Stager directory & map and can immediately hire a professional near them. 

Staging Studio's certified home stagers are exclusively eligible for a listing in our directory. Once you've completed your training, you will be listed on our directory so clients can find you. 

Your listing is included in your course while your membership is active. While your certification is yours for life, you will need to annually renew your membership to remain on the map and to receive any course updates throughout the year.