Staging Design Professional™ EXPERT LEVEL
15 DAY COUNTDOWN to confidence and expertise.
The dynamic growth of your staging career begins here. Learn at your own pace, in your own home, at your own convenience.
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Identify and define 9 Principles of Design
How to use proper scale and proportion
How to balance weight of furniture in a room
Identify and draw attention to the focal point
How to place furniture with confidence
Specific dimensions to speak like a PRO!
How to improve curb appeal
How to improve front porch appeal
Which colors are best for front door
How to choose exterior color
Pro tip for easy trim color selection
How to create proper scale and balance with landscaping
The purpose and uses of art
How to place art
How to balance scale of art
How to select correct size and shape
How to coordinate various art pieces in a space
Easy tips for hanging art
Specific pro dimensions to follow
How to hang a gallery wall, double art, and triptychs
How to identify the 6 buyer perceptions
How to increase perceived size
How to raise perceived value
How to reduce perceived negatives
How to highlight perceived positives
How to enhance perceived condition
How to promote perceived lifestyle
Precise dimensions to use
Scripts to communicate concepts to clients
Case Study: Features that make homes sell
How to “stage” yourself
How to select the appropriate business type
How to choose your business name
Key elements of your website
Guidelines for establishing a business code of ethics
3 Steps to marketing - Woo, Win, Wow
What is education-based marketing
How to be recognized as the go-to expert
How to connect with Realtors
Define and understand common real estate terms
How to implement your marketing plan
5-minute sales presentation
Definition of staging
Understand the importance of profiling the target buyer
How to identify the generation of the target buyer
Employ demographic information to identify the target buyer
How to appeal to the most likely buyer
How history, fashion and design influence one another
How to identify the architectural style of a home
How to identify interior design styles
How to incorporate texture into your staging
How to use accessories in your staging
7 tips to style a bookcase
How to stage windows
The importance of proper lighting
Tips to select fixtures to scale
How to improve flooring and the use of rugs
How to address sound problems
Understand and use the color wheel
How colors influence each other
Understand color psychology
How to select the perfect color for staging
How to select colors to work with different wood tones
How to add dimension with color
How to select paint finishes
5 steps to create a color scheme
Understand ‘Love vs. the List’
Identify key rooms
No-fail guide for staging each area of the home
How to address undefined spaces
Steps to assessing the staging needs of a property
Preparing for a consultation
Staging vs. Decorating
How to conduct a consultation
Staging service options
How to stage using the homeowner’s furnishings
Pros and cons of supplementing with your inventory
Advantages of a staged home
Vacant staging process
Pricing - various options
How to create a bid
Pros and cons of owning vs. renting inventory
How to prepare for a vacant stage
How to select inventory
Secrets of buying wholesale
List of wholesale vendors
Understanding the limbic system and how it affects home-buying decisions
Identify the 5 major selling objections
Scripts for overcoming each objection
How to give your clients the ‘why’
How to identify and work with the 4 basic personalities
Business quick-start checklist
Establishing your business goals
How to set up vendor accounts
How to build your team
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Vacant Staging Forms
Vacant Staging Intake Form
Track the progress for each job from point of contact through de-stage.
Ok - So things are going to get broken
Process and documentation if your team accidentally causes damage in a client's home. For example, a floor is scratched when moving furniture.
Combines preview checklist with creating a proposal.
What to Expect
Let your clients know how your staging process works.
After staging, make a list of inventory in the home prior to leaving.
Vacant Staging Proposal and Agreement
Improve efficiency by combining your proposal and agreement into one document.
Occupied Staging Forms
Remind clients of appointment and introduce them to the stager.
Occupied Client Intake Form
Record info and track progress
Consultation Report Cover Letter
Room Freshener Recipe
Perfect finishing touch or client gift idea.
Consultation Folder Forms
Occupied Staging Checklist
To prepare clients for your consultation visit.
For the New Home Owner
A courtesy for your clients to fill out for the new owners.
Handy checklist for sellers.
For when you only have 15 minutes before a showing.
Make the perfect bed for staging.
Design Project Forms
Design Client Intake Form
Design Room Planning
Design Budget Planning
Dimension Cheat Sheet
Logistics and Inventory Forms
Logistics team priorities and expectations - Sample
Wholesale Furniture Market Guide
Tips for going to market to set up wholesale accounts.
Vendor Info Form
Keep all wholesale account information in one place
Don't forget toilet paper…
Our fav wholesalers
Additional Income Streams
How to Take Great Photos
12 Easy tips for getting the best pics of your work.
Top 13 Staging Mistakes
Top 13 Staging Mistakes you didn't know you were making. This would be great for your first social media post!
Educate your clients with these stats. Perfect for quick social media posts.
Habla Real Estate?
Common RE terms and definitions
Make your clients aware of the value that you bring.
When someone asks what you do, instead of just saying "I'm a home stager”…
NAR Home Staging Report
Infographic. Read the entire report
Mission Statement - Sample
Define your company's mission statement.
Staged Listings Spreadsheet
Keep track of stagings and how quickly they sell.
Define your company values and make sure your team understands and upholds them. This sample is our company's core values.
Goals and Tasks
Quick-Start Business Set-Up Checklist
Takes out the guesswork
Agreement between you and your employees.
Celebrate your client's victories and awards.
Next Day Stage Email
Follow up the day after staging
Proposal Cover Letter
Adapt this email sample when a realtor refers you to a client.
Request for Endorsement
When you have done a great job, ask your clients if you can quote them.
Please understand that these were not created by a lawyer and should not be considered legal contracts. You should consult an attorney before entering into any legal agreement.
Download and print so you can fill in the blanks as you watch the training videos. Keep handy for easy reference later.
We are not messing around. You will know your stuff after completing the training! To make sure you are picking up what we are putting down, you must pass a short quiz at the end of each video module. Relax - It's not rocket science, and you can re-take as many times as you need to.
These are not mandatory and are not graded, but are designed to reinforce what you are learning and give you added confidence.
Preview - Walk-through with detailed discussion of planning process
Prep - Pulling process and packing systems
Install and Reveal - Process and tweaking
Personal one-on-one coaching with either Debbie or Julie. Schedule this at any time after completing your online course work.
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10% of every Staging Studio course fee goes to help change lives and provide educational opportunities for women and children. You get to choose which one of our non-profit partners will benefit.