Be the Hero!

Staging Design Professional™ EXPERT LEVEL

15 DAY COUNTDOWN to confidence and expertise.

The dynamic growth of your staging career begins here. Learn at your own pace, in your own home, at your own convenience.


You will learn...

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Identify and define 9 Principles of Design

How to use proper scale and proportion

How to balance weight of furniture in a room

Identify and draw attention to the focal point

How to place furniture with confidence

Specific dimensions to speak like a PRO!

How to improve curb appeal

How to improve front porch appeal

Which colors are best for front door

How to choose exterior color

Pro tip for easy trim color selection

How to create proper scale and balance with landscaping

The purpose and uses of art

How to place art

How to balance scale of art

How to select correct size and shape

How to coordinate various art pieces in a space

Easy tips for hanging art

Specific pro dimensions to follow

How to hang a gallery wall, double art, and triptychs

How to identify the 6 buyer perceptions

How to increase perceived size

How to raise perceived value

How to reduce perceived negatives

How to highlight perceived positives

How to enhance perceived condition

How to promote perceived lifestyle

Precise dimensions to use

Scripts to communicate concepts to clients

Case Study: Features that make homes sell

How to “stage” yourself

Brand development

How to select the appropriate business type

How to choose your business name

Key elements of your website

Guidelines for establishing a business code of ethics

3 Steps to marketing - Woo, Win, Wow

What is education-based marketing

How to be recognized as the go-to expert

How to connect with Realtors

Define and understand common real estate terms

How to implement your marketing plan

5-minute sales presentation

Definition of staging

Understand the importance of profiling the target buyer

How to identify the generation of the target buyer

Employ demographic information to identify the target buyer

How to appeal to the most likely buyer

How history, fashion and design influence one another

How to identify the architectural style of a home

How to identify interior design styles

How to incorporate texture into your staging

How to use accessories in your staging

7 tips to style a bookcase

How to stage windows

The importance of proper lighting

Tips to select fixtures to scale

How to improve flooring and the use of rugs

How to address sound problems

Understand and use the color wheel

Color terminology

How colors influence each other

Understand color psychology

How to select the perfect color for staging

How to select colors to work with different wood tones

How to add dimension with color

How to select paint finishes

5 steps to create a color scheme

Understand ‘Love vs. the List’

Identify key rooms

No-fail guide for staging each area of the home

How to address undefined spaces

Steps to assessing the staging needs of a property

Preparing for a consultation

Consultation guidelines

Staging vs. Decorating

How to conduct a consultation

Consultation follow-up

Staging service options

How to stage using the homeowner’s furnishings

Pros and cons of supplementing with your inventory


Advantages of a staged home

Vacant staging process

Pricing - various options

How to create a bid

Pros and cons of owning vs. renting inventory

How to prepare for a vacant stage

How to select inventory

Secrets of buying wholesale

List of wholesale vendors

Understanding the limbic system and how it affects home-buying decisions

Staging Statistics

Identify the 5 major selling objections

Scripts for overcoming each objection

How to give your clients the ‘why’

How to identify and work with the 4 basic personalities

Business quick-start checklist

Establishing your business goals

How to set up vendor accounts

How to build your team

What else is included?

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Vacant Staging Forms


Vacant Staging Intake Form

Track the progress for each job from point of contact through de-stage.

Damage Report

Ok - So things are going to get broken

Incident Report

Process and documentation if your team accidentally causes damage in a client's home. For example, a floor is scratched when moving furniture.

Proposal Worksheet

Combines preview checklist with creating a proposal.

What to Expect

Let your clients know how your staging process works.

Accessory Checklist

After staging, make a list of inventory in the home prior to leaving.

Vacant Staging Proposal and Agreement

Improve efficiency by combining your proposal and agreement into one document.


Occupied Staging Forms


Confirm Appointment

Remind clients of appointment and introduce them to the stager.

Occupied Client Intake Form

Record info and track progress

Consultation Report


Consultation Report Cover Letter


Room Freshener Recipe

Perfect finishing touch or client gift idea.


Consultation Folder Forms


Occupied Staging Checklist

To prepare clients for your consultation visit.

For the New Home Owner

A courtesy for your clients to fill out for the new owners.

Moving Checklist

Handy checklist for sellers.

Showing Checklist

For when you only have 15 minutes before a showing.

Bed Recipe

Make the perfect bed for staging.


Design Project Forms


Hourly Agreement

Project Agreement

Design Client Intake Form

Design Room Planning

Design Budget Planning

Dimension Cheat Sheet


Logistics and Inventory Forms


Logistics Checklilst

Logistics team priorities and expectations - Sample

Wholesale Furniture Market Guide

Tips for going to market to set up wholesale accounts.

Vendor Info Form

Keep all wholesale account information in one place

Toolkit Checklist

Don't forget toilet paper…

Vendor List

Our fav wholesalers


Misc Forms


Additional Income Streams

How to Take Great Photos

12 Easy tips for getting the best pics of your work.

Top 13 Staging Mistakes

Top 13 Staging Mistakes you didn't know you were making. This would be great for your first social media post!




Staging Statistics

Educate your clients with these stats. Perfect for quick social media posts.

Habla Real Estate?

Common RE terms and definitions

Value Add

Make your clients aware of the value that you bring.

Elevator Pitch

When someone asks what you do, instead of just saying "I'm a home stager”…

NAR Home Staging Report

Infographic. Read the entire report





Mission Statement - Sample

Define your company's mission statement.

Staged Listings Spreadsheet

Keep track of stagings and how quickly they sell.

Core Values

Define your company values and make sure your team understands and upholds them. This sample is our company's core values.

Mileage Tracker

Goals and Tasks

Quick-Start Business Set-Up Checklist

Takes out the guesswork

Employment Agreement

Agreement between you and your employees.


Email Samples



Celebrate your client's victories and awards.

Next Day Stage Email

Follow up the day after staging

Proposal Cover Letter



Adapt this email sample when a realtor refers you to a client.

Request for Endorsement

When you have done a great job, ask your clients if you can quote them.

General Response



Please understand that these were not created by a lawyer and should not be considered legal contracts. You should consult an attorney before entering into any legal agreement.

Download and print so you can fill in the blanks as you watch the training videos. Keep handy for easy reference later.

We are not messing around. You will know your stuff after completing the training! To make sure you are picking up what we are putting down, you must pass a short quiz at the end of each video module. Relax - It's not rocket science, and you can re-take as many times as you need to.

These are not mandatory and are not graded, but are designed to reinforce what you are learning and give you added confidence.

Preview - Walk-through with detailed discussion of planning process

Prep - Pulling process and packing systems

Install and Reveal - Process and tweaking

Personal one-on-one coaching with either Debbie or Julie. Schedule this at any time after completing your online course work.

Proudly display the logo on your website and social media.

10% of every Staging Studio course fee goes to help change lives and provide educational opportunities for women and children. You get to choose which one of our non-profit partners will benefit.


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